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Farming More Business – Learn Something from a Video Gamer

I admit it, I’ve played a few video games.  One of my favorites is World of Warcraft.  In addition to the traditional quests and monster fighting, World of Warcraft features a complex world economy with resources and goods for sale.  If you want to kill hundreds of hours, give it a try.

This post is not about video gaming.  It is about growing your business.  I mention World of Warcraft because of a concept gamers call “farming.”  Farming is gathering resources within the game.  It’s not very hard.  You simply wander around the imaginary world of Azeroth and pick up herbs, ore and other commodities.  It is actually pretty boring and, in many cases, there is no immediate reward.  For that reason, many players won’t do it.

The real world of business is strikingly similar.  There is business out there, much of it just waiting for whoever simply makes the effort to pick it up.  Maybe you are not picking it up because it’s boring, there is no immediate payoff, or maybe because you are just too busy.  Are you a farmer?  Maybe you could learn something from a video gamer.

Here are some simple ways to “farm” more business:

If you blog, write two additional blog posts each month. Blogging is a great way to demonstrate your expertise and help people remember you.  It also provides many search engine benefits, making it easier for people to find you on the Internet.  Sometimes, a blog post will generate immediate calls but, just as often, someone will find the post months later and contact you.  Twenty-four additional posts each year are likely to generate a number of contacts.

If you Tweet, tweet at least once every day. This might sound like a lot, but success with Twitter depends on activity and Twitter could not be easier.  You can tweet about almost anything.  Tweet a link to an interesting article or a simple thought of the day.  Don’t forget to tweet a link every time you write a blog post.  Like blogging, Twitter raises other’s awareness of you and your expertise.

Add two LinkedIn Connnections Every Week. This can be challenging.  At a certain point, you might feel that you have added every connection you care to add.  However, building your connections is something that never ends.  Find more by searching the connections of your connections and don’t forget to connect with people you meet during the course of your day.

Default calendar your follow-ups. How well do you follow up with leads?  When you send out a proposal do you schedule a follow-up and stick with it?  Personally, this is not one of my own strong suits.  However, one strategy that has helped me is to block off a specific half day each week (often Monday morning) and calendar three hours for follow-ups and nothing else.  In other words, my default calendar on Monday morning is always follow-ups.  Only after all of my follow-ups are complete do I move on to other things.

Turn something you do into a system. Systems provide your business with consistency and continuity.  They ensure that a task is done the right way and can be transferred to someone else.  Best of all, they might provide a way for you to free up some of your time.  After all, if you systemize one of your tasks you might be able to delegate it to someone else.

Learn a new piece of technology. Spending just a few minutes learning something new about technology can pay big dividends.  Used correctly, technology can make you more efficient and productive.  Download a new (useful) app, learn something new about Word or Adobe or learn about the social media tools I have discussed.

Remember.  The idea here is to do little things that don’t always provide an immediate return but help you grow your business over time.  Take a tip from a gamer. “Farming” might be boring but it can help you grow your business and you will be way ahead of others who don’t do it.

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One Response

  1. Jeff Krause says:

    Update. The day after this was posted, I was contacted by a state bar that would like to include it in their monthly e-newsletter. This is exactly why “farming” is so valuable. From a blog post that cost me nothing but a half hour of my time, I gained exposure to thousands of potential clients.

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