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Are you using problem solving in your firm’s marketing strategy?

drawing social network structure in a whiteboardI’m often asked, what is my most successful marketing example? Obviously a lot of variables go into this answer but it always comes back to one important and simple point: Are you answering a question and solving a problem in your content.

Today, if people have questions, they go to google or ask their phone. Does your marketing answer questions that people are asking? Obviously your solution or product exist to solve a problem or issue and make life easier for your customers. Whether you are a lawyer, manufacturer or IT consultant, you are helping people with some kind of issue or problem. By incorporating problem solving in your marketing strategy, you can help improve your SEO, help more people find you and show off your expertise.

How do you incorporate problem solving into your marketing?

  • Blogging – Create blog topics that answer specific questions relevant to your product or solution. For example, if you are a bankruptcy law firm, you probably have clients that ask questions like, “How will Bankruptcy impact my Credit?” or “What are some alternatives to bankruptcy” on a regular basis. Create blog topics around these questions and provide enough information to answer the basics and make them want more. If they are asking you these questions, most likely they are also asking google. This will help your SEO and help people find your website and company
  • FAQ Webpage – Create a Frequently Asked Questions (FAQ) page on your website. This is probably the most obvious way to answer questions on your website. Ask your customer service people about questions they receive all the time and put those out there on your website. This will help build your SEO, bring people to your website and create interest.
  • Educational Webinar – Webinars are very popular. You see all types of webinars including sales topics, demos and education webinars. These educational webinars can help sell your company and solution in a soft way. For example, if you are a Bankruptcy law firm, create a webinar that teaches prospective clients the bankruptcy process, from your first visit or phone call to when you file for bankruptcy. This will help reassure the prospective client about your process and educate them about the basics of your solution with a softer approach.
  • Customer Success Story – Create a Success Story or Case Study around one of your more successful customers or clients. Create a story that describes the problem or issue the customer had and how your product or service was able to solve it. Include specific examples if possible. This will create a great real-life educational story to present to prospects and show them how you were able to solve a specific problem.

Solving a problem or issue is one of the reasons your company is in business today. Adding this problem solving strategy to your marketing strategy can help explain your story to prospective clients.

For more information about developing a Marketing Strategy, please feel free to reach out to us.

 

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